About ICMEG

The Indian Council for Media, Entertainment & Gaming (ICMEG) is a premier industry body dedicated to fostering the growth, policy advocacy, and professional development of India's media, entertainment, and gaming ecosystem.

ICMEG

India's Creative Industries
Needed One Unified Voice

India's creative economy spans hundreds of thousands of creators, studios, platforms, and institutions, yet has historically lacked a single, authoritative body to represent its collective interests at the highest levels of policy and global partnership.

ICMEG exists to ensure no creative voice in India goes unheard in policy corridors, boardrooms, or on the global stage.

01
Unified Industry Voice in Policy
A single, credible representative body advocating creative sector interests directly to government ministries and regulatory bodies.
02
International Market Access
Opening corridors to global markets through MOUs, co-production treaties, and bilateral partnerships with leading creative economies.
03
Skill Development Alignment
Bridging academia, industry, and government to build a pipeline of globally competitive creative talent across all nine verticals.
04
Investment & Production Attraction
Positioning India as a preferred destination for global studios, production houses, and creative economy investors.

The Foundations of ICMEG

01
Vision

To become India's apex institution for the Creative Economy in the age of AI.

02
Mission

To build the standards, data infrastructure, and policy architecture of India's creative economy.

03
2026 Focus

Creative Economy IP + AI + Rights — the entry point where ICMEG earns authority first.

Governing Council

Mr. Syed Shakeer
Director
Mr. Syed Shakeer

Founding Director of ICMEG, providing strategic leadership across India's creative economy.

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Mr. Vetri Selvan
Director
Mr. Vetri Selvan

Founding Director of ICMEG, championing India's creative industries on the national stage.

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Mr. GK Tirunavukarasu
Chief Strategy Officer
Mr. GK Tirunavukarasu
CEO - ProducerBazaar

Leads ICMEG's strategic direction, driving alignment across policy, industry, and global stakeholders.

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Mr. Vijay Dingari
Director
Mr. Vijay Dingari
Co-Founder - Fipchain

Director of ICMEG with expertise in creative technology and the blockchain-media convergence space.

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Mr. Tarun Sawhney
Director, International Partnerships
Mr. Tarun Sawhney
VP - Shorts TV

Leads ICMEG's international bilateral engagements and global creative economy partnerships.

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Dr. Viveka Kalidasan
Director of Investment
Dr. Viveka Kalidasan
CEO - River Ventures

Heads ICMEG's investment facilitation and startup incubation initiatives for the creative sector.

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National Advisory Council

Mrs. Malathi Rajavelu
Regional Advisor
Mrs. Malathi Rajavelu

Provides strategic guidance and enables regional collaborations, connecting ICMEG with government bodies, industry stakeholders, and ecosystem partners to drive growth and impact.

Executive Team
Mr. Umanath V
Mr. Umanath V
Head — Media
Managing Editor - Media News 4 You
Ms. Madhu Gadodia
Ms. Madhu Gadodia
Head — Legal & Compliance
Deputy Managing Partner - Naik & Naik
Mr. Madanish Kanna
Mr. Madanish Kanna
Head — Research & Policy
Senior Manager - Vue.ai
Ms. Prasannata Patwa
Ms. Prasannata Patwa
Head — Communications & PR
Founder - OverShoot
Mr. Udai Sai Prakash
Mr. Udai Sai Prakash
Head — Community
Founder - The Psychic Filmmaker
Film & Media Committee
Nikhil M
Active Member
PB-Casting
Comics Committee
Ajitesh Sharma
Ajitesh Sharma
Committee Chair
Esports Committee
Mr. Sashank Bhandaru
Mr. Sashank Bhandaru
Committee Chair
Founder - Outfox Gaming & IDGES
Aashwij Ranga Ravula
Aashwij Ranga Ravula
Active Member
Founder - HSN
Mr. Sai Megha Shyam Putti
Mr. Sai Megha Shyam Putti
Active Member
Founder - Vyoma Technology
Bilal Azam
Bilal Azam
Active Member
Founder - Gamers Guild
Gaming & Interactive Media Committee
Ms. Archana Kavil
Ms. Archana Kavil
Active Member — IP & Licensing
Legal Counsel - IP Climb
XR Committee
Thiru Saravanan
Thiru Saravanan
Vice Chair — VR / AR / XR
Co-Founder - doohthis
Skill Development & Education Committee
Prof. Ramalakshmi L
Prof. Ramalakshmi L
Active Member — Skill Research
Asst. Professor - VIT — Vellore
Atharva Gupta
Atharva Gupta
Active Member — Gaming Education
Co-Founder - The Zenfluencers / Squid Academy
Startup & Incubation Committee
Tarun Krishnakumar
Tarun Krishnakumar
Vice Chair
Head of Incubation - Ratan Tata Institute
Mr. Chandrashekar Kupperi
Mr. Chandrashekar Kupperi
Active Member — Angel Investor
Founder - ANOVA
Motion Capture Committee
Mr. Neel Madhu
Mr. Neel Madhu
Committee Chair
Studio Head - Apple Arts Studio
VFX Committee
Rajan Ethiraja
Rajan Ethiraja
Committee Chair
Chief Business Officer - Phantom
Virtual Production Committee
Mr. Manoj Paramahamsa
Mr. Manoj Paramahamsa
Committee Chair
Cinematographer
Music Committee
Mr. Bala Murali
Mr. Bala Murali
Committee Chair
Member Relations South - Wooferz Records
Diversity, Inclusion & Women Empowerment
Pushpa Bhaskar
Pushpa Bhaskar
Active Member
Casting Director - PB Casting Studio
Research, Data & Policy Committee
Logan
Active Member — Industry Analyst
Ace Data Network
PR & Communications
Mr. Chockalingam Namasivayam Murugan Nikil Murukan
Mr. Chockalingam Namasivayam Murugan Nikil Murukan
Active Member
Media Relations Orchestrator - Nikil Communications
State Chapter Leads
Mr. Venkatesh Rajendran (CRV)
Mr. Venkatesh Rajendran (CRV)
Tamil Nadu Chapter Lead
Mr. Anand Varadaraj
Mr. Anand Varadaraj
Karnataka Chapter Lead
Founder and Artistic Director - Bengaluru International Short Film Festival
Pushpa
Pushpa
Puducherry Chapter Lead
Creative Head - ProducerBazaar