Primary Logo
Use on white, warm, or lightly tinted backgrounds.
Official Media KitICMEG
ICMEG
Brand System
A focused reference for the Indian Council for Media, Entertainment & Gaming identity across press, partner decks, event collateral, and digital placements.
01
Logo Artwork
Use the official ICMEG logo artwork consistently and with enough visual breathing room.
Dark Field Usage
Use the master artwork with generous clear space on dark brand fields.
Icon / App Mark
Use the compact mark for favicon, avatars, and tight square placements.
All assets on this page are governed by ICMEG brand policy. Contact the governance team before any commercial, editorial, or co-branded use.
02
Brand Colors
The palette balances institutional clarity with the energy of India's creative economy.
#F05A22ICMEG OrangePrimary accent, calls to action, India highlight
#1A1A2ECouncil BlackHeadlines, formal copy, high-contrast marks
#E8336CSignal PinkSecondary accent for campaign moments
#6B35A8Creative PurpleInnovation, gaming, and emerging tech cues
#FAFAF8Warm FieldEditorial backgrounds and calm page sections
#E6E5E1Border GreyRules, dividers, grid lines, quiet frames
03
Typography
ICMEG uses a direct, editorial sans-serif system for clarity across policy, press, and partner contexts.
Display / HeadlineArial Bold — 700
Aa Bb CcBody / InterfaceArial Regular — 400
Aa Bb Cc04
Usage Guidelines
Follow these rules to maintain brand integrity across all uses of the ICMEG identity.
Rule 01
Keep clear space around the mark equal to the height of the inner ICMEG symbol.
Rule 02
Do not stretch, skew, recolor, outline, or add effects to the logo artwork.
Rule 03
Use the orange accent with restraint so the identity keeps its institutional weight.
Rule 04
For partner lockups, keep ICMEG at equal optical height with adjacent organization marks.
Press & Brand Queries
For approved co-branded material, partner lockups, or press references, contact ICMEG governance.