ICMEG represents the full spectrum of India's creative economy — from film and gaming to AI and XR. Explore each vertical to understand our policy priorities, industry focus, and founding initiatives.
India's oldest and most culturally rich creative pillar
India's film, music, and media industries represent the cultural heartbeat of the nation. From Bollywood and regional cinema to streaming-era pop, from legacy broadcast to digital journalism — this vertical encompasses the full breadth of India's storytelling tradition. ICMEG advocates for policies that modernise this legacy while creating new global opportunities for Indian content creators and studios.
Key Focus Areas
ICMEG's Founding Initiatives
Driving India's AVGC superpowers through world-class studios
India is rapidly becoming a global destination for animation production — home to studios delivering award-winning 2D, 3D, and stop-motion content for the world's top broadcasters and streaming platforms. ICMEG drives the policy and partnership ecosystem to accelerate India's animation industry from service provider to original IP creator on the world stage.
Key Focus Areas
ICMEG's Founding Initiatives
Positioning India as the world's premium VFX destination
India's VFX industry punches above its weight globally — powering Hollywood blockbusters, streaming originals, and international advertising from studios in Mumbai, Hyderabad, and Bengaluru. ICMEG works to secure the regulatory environment, tax incentives, and IP frameworks that will cement India's position as the world's most competitive VFX hub.
Key Focus Areas
ICMEG's Founding Initiatives
Championing India's 568 million gamers and their creators
India is the world's fastest-growing mobile gaming market, with a passionate player base and a rapidly maturing developer ecosystem. Yet the industry faces regulatory uncertainty, payment friction, and limited institutional investment. ICMEG is the industry's voice in policy chambers, working to create the stable, growth-enabling regulatory environment that Indian game developers deserve.
Key Focus Areas
ICMEG's Founding Initiatives
Building India's competitive gaming infrastructure from the ground up
Indian esports has exploded from a niche hobby into a professional career path for thousands of athletes. But without formal recognition, prize money clarity, or structured federation policy, the sector remains fragile. ICMEG is working with sports ministries, gaming federations, and broadcast partners to build the institutional infrastructure that Indian esports athletes deserve.
Key Focus Areas
ICMEG's Founding Initiatives
Protecting and amplifying India's universe of original intellectual property
India's mythology and folklore represent a virtually unlimited source of original IP — from Amar Chitra Katha to the next generation of pan-Indian superhero universes. ICMEG is building the legal, commercial, and creative infrastructure for Indian comics and IP to compete with global franchises on the world stage and travel across film, gaming, and merchandise.
Key Focus Areas
ICMEG's Founding Initiatives
Accelerating the convergence of technology and creativity
Creative technology is the connective tissue of India's entire creative economy — the tools, platforms, APIs, and infrastructure that power every other vertical. From render farm SaaS to creator monetisation tools, from rights management platforms to AI-powered production software, ICMEG supports the startups and scaleups building the next generation of India's creative infrastructure.
Key Focus Areas
ICMEG's Founding Initiatives
Shaping ethical AI policy that works for Indian creators
Generative AI is reshaping every creative discipline — from scriptwriting and concept art to music composition and motion capture cleanup. India has the opportunity to be a global standard-setter for ethical AI in creative industries. ICMEG is building the policy frameworks, standards bodies, and industry coalitions needed to ensure Indian creators benefit from AI rather than being displaced by it.
Key Focus Areas
ICMEG's Founding Initiatives
India's frontier creative sector — immersive by design
Extended Reality represents the next paradigm of human experience — and India is positioned to be a defining contributor. From education and training XR to location-based entertainment, from virtual production stages to AR-enhanced live events, Indian XR studios are creating world-class immersive content. ICMEG is building the regulatory and investment framework to make XR a defining Indian creative export.
Key Focus Areas
ICMEG's Founding Initiatives